Empower Your Story

Turning ideas into powerful narratives

About Me 
Strategic storytelling. Media impact. Communications that cut through.

With extensive experience shaping narratives across public health, private industry and government, I launched my business in 2025 to help organisations tell their stories with clarity and impact. 

I help executives and brands from diverse industries secure top-tier media coverage, build authority, and connect with the audiences that matter most.

My career began in print journalism, and to this day, I’m driven by a deep passion for media and writing.

In my most recent role as Senior Communications Manager at Mahlab, I was a finalist in two categories of the 2024 SABRE Asia-Pacific Awards for my media strategy promoting HR research. 

CEO and Executive Profiling

Want to elevate your profile as an industry expert? I specialise in helping CEOs and Executives build their reputation. Together, we'll pinpoint your key areas of focus, then I'll craft a tailored plan to boost your visibility. This often includes writing thought leadership articles, pitching them to the right outlets, and amplifying coverage. I'll also find speaking opportunities to help you connect with your target audience and develop a strategy to position you as the go-to commentator in your field.

Media Strategy

As a former journalist, I know exactly what it takes to get a story noticed and published. Whether it’s research, a new product, or a project, I’ll create a strategy to maximise your chances of securing positive coverage. With an extensive network of tier one journalists across health, business, transport, energy, and lifestyle sectors, I’m tenacious but always ethical and this shows in the positive relationships I've formed with the journalists I deal with.

Content Creation

I love to write and I have a knack for finding the interesting facts in things others discount as mundane and turning them into eye-catching stories. Whether it’s a news article, speech, blog post, social content or a thought-leadership piece, I can craft content that resonates with your target audience and leads to positive results for your organisation.

Reputation management/crisis communication

More than 8 years experience working as an advisor in public health and transport honed my issues management skills. Whether you need a tailored risk mitigation strategy or a calm, considered response to a crisis, I’m ready to step in and help.

Communications and Engagement Strategy

Is your organisation facing a communications challenge? Whether you need a clear plan for a major change or better engagement with a specific audience, I can help. I’ve led projects like an 18-month stakeholder consultation for a tertiary hospital’s capital works program, managing significant disruptions along the way. I also developed and delivered a communications strategy for a $1 billion State Government transport tender announcement.