Empower Your Story

Turning ideas into powerful narratives

About Me 
Strategic storytelling. Media impact. Communications that cut through.

With extensive experience shaping narratives across public health, private industry and government, I launched my business in 2025 to help organisations tell their stories with clarity and impact. 

I help executives and brands from diverse industries secure top-tier media coverage, build authority, and connect with the audiences that matter most.

My career began in print journalism, fuelling a lifelong passion for media and storytelling. Most recently, as a Senior Communications Manager at Mahlab, I was a finalist in two categories of the 2024 SABRE Asia-Pacific Awards for my media strategy promoting HR research. 

CEO and Executive Profiling

Ready to raise your profile as a trusted industry voice? I work with CEOs and executives to build credible, influential reputations. Together, we’ll define your key themes and audience, then create a tailored strategy to increase your visibility where it counts. From crafting and placing thought leadership articles to securing media coverage, I’ll position you as the go-to expert in your field—someone people turn to for insight and perspective.

Media Strategy

As a former journalist, I know exactly what makes a story stand out—and what gets it published. Whether you’re launching a new product, releasing research, or promoting a project, I’ll develop a smart, targeted strategy to maximise your media exposure. With a strong network of tier-one journalists across health, business, transport, energy, and lifestyle, I’m persistent yet ethical—earning the trust of media contacts and securing meaningful, positive coverage.

Content Creation

I love to write—and I’m skilled at uncovering the compelling angles others overlook. Whether it’s a news article, speech, blog, social post, or thought leadership piece, I craft content that captures attention, connects with your audience, and delivers results for your organisation.

Reputation management/crisis communication

With over eight years’ experience advising in public health and transport, I’ve honed my skills in issues management and risk mitigation. Whether you need a tailored strategy to navigate risks or a calm, strategic response to a crisis, I’m ready to step in and deliver effective solutions.

Communications and Engagement Strategy

Is your organisation facing a communications challenge? Whether you need a strategic plan to manage major change or to boost engagement with key audiences, I can help. I’ve led diverse communications projects—from long-term stakeholder consultations through to high-profile government announcements—navigating complex situations and delivering clear, effective messaging every time.